Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.
Synopsis of the Role
As a Digital Marketing Specialist , you will serve as the engine behind our digital growth and brand presence. You aren’t just executing tactics; you are designing end-to-end buyer journeys that turn interest into action. This role focuses on leveraging Salesforce Marketing Cloud to optimize customer journeys, drive revenue growth, and ensure high standards of data security and compliance. Working independently with a high degree of autonomy, you will look at our existing digital framework and ask, "How can we make this smarter, more secure, and more effective?"
What you’ll do
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Lead End-to-End Campaigns: Architect and execute integrated D2C digital marketing programs across web, email, SEM/SEO/AIO, social, and mobile to support lead acquisition and brand awareness. Design, build, and automate key email programs, including upsell/cross-sell initiatives, funnel recapture, and winback campaigns.
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Optimize Marketing Automation: Own the integration and management of Salesforce Marketing Cloud, conceptualizing complex Journey Builder workflows, drip campaigns, and lead-scoring programs aligned with the buyer journey.
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Journey Optimization: Strategically refresh product onboarding journeys, updating sequencing and content to maximize customer stickiness and long-term retention.
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Drive Content Strategy: Collaborate with the Content Team to ensure high-performing assets are mapped to specific funnel stages and maintain the editorial calendar for web and intranet platforms.
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Analyze & Pivot: Develop and manage performance dashboards and scorecards to analyze site metrics and campaign ROI, taking proactive action to optimize underperforming tactics.
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Continuous Improvement: Research and implement best practices in personalization, A/B testing, and list-building to improve engagement rates and data quality.
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Cross-Functional Collaboration: Act as a project lead to align regional and business unit objectives with global digital standards and brand guidelines.
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Advanced Data Segmentation: Utilize SQL and Automation Studio to pull datasets for powerful audience segmentation.
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Deliverability & Compliance: Proactively manage IP sender scores and reputation; ensure all communications strictly adhere to CASL compliance and consumer opt-in preferences.
What experience you need
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5+ years of experience in digital marketing, specifically focused on D2C lead generation and brand awareness.
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3+ years of hands-on experience managing and configuring Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio and Email Studio.
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Proven track record of managing SEO/SEM strategies and multi-channel paid media budgets with a focus on conversion optimization.
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Technical Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and the ability to build data-driven dashboards from scratch.
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Demonstrated experience designing and implementing lead scoring and automated nurture models that have directly impacted sales pipelines.
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Bachelor’s Degree in Marketing, Communications, Business, or a related field.
What could set you apart
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Salesforce Certified Marketing Cloud Consultant or Email Specialist certifications.
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Technical Scripting Skills: Experience using HTML, AMPscript or SQL to pull data extensions and personalize content within Marketing Cloud.
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Project Management Expertise: Experience using tools like Workfront, Asana, or Jira to manage complex, cross-functional projects.
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Advanced Data Visualization: Experience using Tableau or PowerBI to communicate marketing impact to executive leadership.
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Direct-to-Consumer Sector Experience: Prior experience navigating the complexities of a large, matrixed D2C organizational structure.
This is an existing position
This role has a base salary range of $104,120 - $136,658 The final salary selected from this range is dependent on the location of the role as well as the experiences & capabilities of the candidate selected. We offer comprehensive compensation and healthcare packages, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference! At Equifax, we value and celebrate diversity. We are committed to fostering an inclusive, equitable, and accessible workplace where every member of our team feels respected, supported, and has the opportunity to reach their full potential. We strongly encourage applications from people with disabilities. Accommodations are available upon request for candidates participating in all aspects of the recruitment process. For a confidential request, please contact your recruiter or email us at [email protected] to make arrangements. If you have any questions regarding accessibility at Equifax, you can also contact us at this same email address, [email protected].
Who is Equifax?
At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence.
We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.
Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
