Head of Product - Direct to Consumer (D2C)

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

The Head of Product for the Direct to Consumer (D2C) team is primarily tasked with driving significant product innovation, market expansion, and user engagement within our consumer-facing portfolio. This is achieved through a focused approach on understanding consumer needs, conceptualizing new offerings, and meticulously planning and executing the launch of high-impact D2C products.

As a senior leader within the Consumer Solutions team, you will champion the delivery of high-value, intuitive consumer propositions while building, coaching, and motivating a high-performing product management organization. You will operate at the intersection of business, technology, and user experience leading product, design and technology teams to deliver continuous, iterative improvements across the entire product lifecycle. A central component of this role is the seamless and strategic integration of proprietary Equifax consumer data, ensuring individuals can enrich their financial literacy and experience a secure, highly relevant consumer journey.

What you will do

Team Management, Coaching & Motivation

• Build, mentor, and scale a world-class product management team, fostering a culture of high performance and continuous learning.

• Act as a dedicated coach to your product managers, helping them navigate complex challenges, develop their product sense, and define clear career progression paths.

• Motivate and inspire the D2C product organization by connecting their daily work to a compelling overarching vision and the tangible impact on consumers' financial lives.

• Lead with empathy and resilience, guiding the team through rapid growth, market shifts, and periods of transformational change.

Product Strategy & Stakeholder Management

• Define, own, and execute the overarching D2C product strategy and roadmap, ensuring alignment with Equifax's broader objectives and revenue targets.

• Actively manage and align a diverse set of senior stakeholders (C-Suite, Marketing, Legal, Compliance, and Sales), translating complex product vision into clear business value.

• Navigate and resolve conflicting priorities among stakeholders by driving data-informed decisions and maintaining a relentless focus on the consumer.

• Conduct comprehensive research on consumer behaviors, market trends, and competitive landscapes to establish a strategic vision for Equifax’s personal finance, credit monitoring, and ID & fraud offerings.

Agile Delivery & Tribe Leadership

• Run product organizations effectively using a Tribe/Squad model, ensuring tight alignment and autonomy across cross-functional teams.

• Champion and oversee core Agile rituals including daily stand-ups, sprint planning, and retrospectives to ensure a predictable, high-velocity delivery cadence.

• Influence and partner deeply with Technology, Engineering, and Execution functions to remove blockers, manage technical debt, and ensure architectural decisions support the product vision.

• Drive regular, iterative improvements and continuous discovery/delivery practices across the entire product lifecycle, from initial ideation and MVP launch to scaling and sunsetting.

• Establish and monitor rigorous product OKRs (e.g., active users, retention, conversion rates, LTV), utilizing rapid A/B testing and growth loops to continuously optimize the consumer journey.

What experience you need

• Proven track record in scaling D2C: Demonstrable prior experience in building and scaling products in a fast-growth Direct-to-Consumer space, with a strong preference for backgrounds in Fintech or Financial Services environments.

• Senior Leadership: Extensive experience in a senior product leadership role, with a proven ability to hire, coach, motivate, and scale a layered product management team.

• Agile/Tribe Mastery: Deep, hands-on experience running Tribes or Squads. Proven ability to influence engineering and technology functions and a strong mastery of Agile methodologies (sprints, stand-ups, retros).

• Bachelor's degree and/or related Product Management experience, including demonstrated experience:

• Leading complex product initiatives from concept to widespread consumer adoption, embedding continuous iterative improvements into the team's DNA.

• Managing advanced product roadmaps, release cycles, and overseeing team-wide delivery timelines in a high-stakes, regulated environment.

• Developing tailored product pitches and presenting strategies to senior/C-suite decision-makers.

• Being held accountable to and delivering on product OKRs (Objectives and Key Results) at both an individual and departmental level.

• Strong technical proficiencies related to data-driven product platforms:
  
  
  • Familiarity/Proficiency with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to translate consumer behavior into actionable insights.

• Proficiency in BI tools like Tableau or PowerBI to visualize product performance and ROI.

• Strong conceptual grasp of API-driven delivery to lead technical implementation discussions with engineering teams.

What could set you apart

• Demonstrated transformational leadership skills with the ability to inspire and manage through change, rapid growth, or market shifts.

• Existing industry knowledge and a strong professional network within the consumer finance, wealth-tech, or D2C subscription space.

• Masters or advanced degree preferred.

• Deep technical, software, or platform skills.

• Intellectually curious, highly empathetic to user needs, and insights-driven.

• Delivers results and plays to win.

• Drives excellent execution and product quality.

• Has a sense of urgency, agility, and grit.

• Leads with integrity and is personally accountable.

• Exceeds consumers’ expectations every day.

• Works together as one aligned global team (#OneEquifax).

• Values diversity of experience and thought.

We believe great things happen when teams connect. Our schedule is built around 4 days of high-impact, in-office collaboration (Monday–Thursday) , paired with Friday Flexibility to wrap up your week remotely. 

The Perks of being a Equifax Employee?

We offer a wide range of company supported benefits including contributory pension, life cover, income protection, healthcare, enhanced maternity and sick pay, 26 days holiday and a day off for your birthday, with the ability to buy and sell and free credit checks. We also offer flexible benefits ranging from cycle to work, discounted travel options, gym membership, dining and leisure discounts, financial & savings plans, mobile discounts plus much more!

We also support personal development and have a range of learning options including our global online learning platform and allow you to bring your whole self to work supported by our Inclusion and Diversity, Wellbeing and Employee Engagement forums.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

El trabajo en Equifax

Creemos en una mentalidad de crecimiento. En Equifax, esto incluye brindar a nuestros empleados oportunidades para desempeñarse al máximo y aprender nuevas habilidades a lo largo del camino para inspirar y desarrollar carreras profesionales satisfactorias

Equifax es un empleador que ofrece igualdad de oportunidades. Todos los aplicantes calificados recibirán consideración para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad o discapacidad.