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Industry Marketing Leader- Financial Services


Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

Equifax is looking for a strong, passionate Industry Marketing Leader for our financial services business with a focus on strategic planning and flawless execution while generating results. This leader needs to be strategic, highly organized, influential, polished and comfortable dealing with a wide variety of personalities within a highly matrixed environment from c-level to other key stakeholders. This position follows a hybrid framework requiring in-office presence at our Midtown Atlanta location and the ability to travel up to 25%.

What you’ll do:

  • Lead and motivate a high-performing team

  • Understand the needs of the business and ensure we have the right skill set to drive forward innovative and effective marketing strategies

  • Develop yearly strategic marketing plans based on the business unit’s and industry's strategic playbook

  • Lead, develop and manage execution of all marketing tactics and activities via various channels including heavy thought leadership and events

  • Monitor industry trends (e.g. industry regulations, technology trends, macroeconomic conditions, business processes, challenges) and terminology, and act as an industry subject matter expert

  • Have an exceptional understanding of the customer, their persona and their challenges then map back how Equifax can help solve those challenges with product/solutions sets

  • Understand the demand types within financial services based on the direct/indirect channels (new concept, new paradigm, established market) and value propositions

  • Create and execute content strategies that encapsulate effective audience-centric messaging and value propositions in a variety of formats, including white papers, brochures, social media, Web pages, online events and much more

  • Participate in market and customer research to gather data and insight about target personas, messages and themes and overall market position

  • Work with the appropriate subject-matter-experts and sales training and enablement teams to understand and communicate sales engagement models to drive faster sales adoption of new offerings

  • Develop, monitor and report out monthly on a set yearly budget

  • Develop monthly pipeline and closes/won revenue reporting package to share with key stakeholders including sales 

What experience/qualifications/skillsets you need: 

  • Bachelor's Degree in Marketing or related field

  • Minimum of 12 years marketing experience including B2B

  • Minimum of 5 years experience working with or within the financial services industry

  • Experience working with demanding C-suite executives, including, but not limited to the CEO and Senior Leadership Team

  • Budget management experience 

  • A high sense of urgency 

  • Excellent client relations & customer service skills

  • Ability to act quickly and decisively with solutions to unexpected issues

  • Effective communication skills (written and verbal) both internally and externally

  • Ability to work independently and/or as part of a team

  • Verified project management skills; ability to plan, manage and complete projects

  • Strong time management and ability to handle multiple demands and sets priorities

  • Problem-solving skills and the ability to motivate team

  • Ability to work under stressful conditions and in a fast moving environment

  • Ability to meet deadlines and/or to effectively communicate deviations of deadlines on a daily basis

  • Ability to maintain focus on priorities while multitasking

  • Flexible, self motivated, organized and confident

What could set you apart 

  • Significant B2B financial services marketing experience

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

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