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Marketing Operations Manager

A7405369

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

Are you an experienced, proactive and curious marketer with a flair for understanding data and a natural desire to make the complex simple? Would you like to make your mark as part of a dynamic and vibrant Marketing and Communications team?

Equifax is a trusted global leader in data, analytics and technology. Our purpose is to help people live their financial best. As our Marketing Operations Manager, you will play a pivotal role in defining and executing key marketing operations activities as well as owning the business processes within our martech stack. This includes leveraging best practice approaches to manage and/or develop end-to-end processes, templates, metrics and measures supporting go-to-market, demand generation, web and paid advertising initiatives. This key role will work a team of product marketing managers and other key stakeholders to  execute the marketing strategy which delivers against business objectives.

You will be competent at managing multiple tasks and deadlines, with excellent problem-solving skills. You will have the ability to effectively interact with colleagues at all levels to maximise the marketing strategy and ensure awareness across the business.
 

What you’ll do

  • Manage the marketing operations techstack, planning and delivery cycle alongside internal teams - to develop the strategy, implementation and optimisation models.

  • Driving best practices in campaign execution, automation, lead/account development, lead/account nurture, email marketing,  and performance reporting.

  • Deliver marketing process optimisation, project management, marketing analytics, and lead management.

  • Manage and optimise the implementation of paid digital advertising, working with 3rd parties and internal stakeholders.

  • Collaborate with other teams/agencies to help define and deliver effective prospect and customer marketing initiatives. 

  • Defining and measuring touchpoints through each stage of the buyer journey, establishing lead/account scoring/grading, lead/account ratings, and lead routing best practices.

  • Maintain and maximise database (quality and quantity) of marketable target personas, both above and below the power line.

  • Work with the global web centre of excellence team to optimise and manage website changes. Ensure that the UK site aligns with the brand strategy and meets accessibility standards.

  • Collaborate with marketing and sales leadership on marketing/sales funnel definitions, pipeline goals, SLAs, and unified funnel reporting that drives alignment and optimisation throughout the lead to deal process.

  • Implement multi-touch attribution measurement across paid campaigns, owned and 3rd party events, email, display advertising.

  • Develop and manage a reporting process for marketing lead scores including metrics on marketing campaigns, web and paid digital activity).

  • Review the contact database and make recommendations on persona segmentation and engagement  to improve and drive greater efficiencies for the business.

  • Support the marketing team to meet ambitious growth targets.

What experience you need

  • Proven experience of data-driven marketing campaign delivery and extensive knowledge of digital channels, journeys and funnel optimisation.

  • Strong analytical skills, with the ability to report on multiple projects in various stages of the campaign lifecycle to draw out performance insights and drive improvement.

  • A data-first thinker who uses a fact-based approach to present data that delivers business, customer, campaign insights.

  • Strategic mindset to plan and implement long term campaigns with outcomes linking to wider business requirements.

  • Attention to detail across all communications and reporting to ensure first-class accuracy.

  • Ability to operate independently and to apply new perspectives on existing solutions to solve complex problems.

  • Ability to build strong networks and work cross-functionally to build trust and enable smooth execution of marketing activity for the business.

What could set you apart

  • Strong current experience working in a marketing operations role, preferably in a B2B environment, with hands-on experience delivering web, digital marketing, content and SEO/SEM marketing.

  • Experience in the development and coordination of marketing campaigns, materials and activities in a B2B environment.

  • Experience in measuring and reporting on marketing (or departmental) investments for a B2B business, plus building and sharing the ROI story based on measurable activities and metrics. 

  • Strong understanding of digital channels, segmentation and marketing strategies.

  • Experienced in using Oracle Eloqua, SalesForce Sales Cloud, Pardot or Marketing Cloud, Demandbase, Google Analytics 360, Google Data Studio; SalesForce Tableau. 

The Perks of being a Equifax Employee?

We offer a wide range of company supported benefits including contributory pension, life cover, income protection, healthcare, enhanced maternity and sick pay, 26 days holiday and a day off for your birthday, with the ability to buy and sell and free credit checks. We also offer flexible benefits ranging from cycle to work, discounted travel options, gym membership, dining and leisure discounts, financial & savings plans, mobile discounts plus much more!

We also support personal development and have a range of learning options including our global online learning platform and allow you to bring your whole self to work supported by our Inclusion and Diversity, Wellbeing and Employee Engagement forums.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Travailler chez Equifax 

Nous croyons en une mentalité de croissance. Chez Equifax, cela comprend offrir à nos employés des occasions de donner le meilleur d’eux-mêmes et d’acquérir de nouvelles compétences en cours de route pour inspirer et bâtir des carrières épanouissantes.

 

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