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Digital Marketing Manager

4 people and high five

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds,  and make a meaningful impact, we want to hear from you.  We are looking for a skilled and results-driven digital strategist to coordinate our various digital channels and optimize them to drive results.

The Digital Marketing Leader will analyze data, develop and execute  digital projects, and measure/report on results.  You will lead effective digital marketing strategies, and ensure alignment with campaign strategies. 

This position plays a pivotal role in growing our business, customer base, and improving the user experience. Ideal candidates for this position should be innovative leaders and possess strong web, paid media, and SEO/SEM skills.

What you'll do:

  • Develop a cohesive USIS website strategy/presence that reflects business priorities and work with corporate digital and technology teams to optimize the experience.

  • Build and execute strategic, cost-effective digital marketing campaigns in partnership with Content Marketing Specialist, Demand Gen Leader, agencies and corporate digital marketing teams.

  • Provide cross functional oversight on all digital marketing initiatives by collaborating with marketing peers across the USIS marketing organization - including Product Marketing, Industry Marketing, and Marketing Operations.

  • Work with external agency to create, execute and measure effective digital marketing tactics (SEO, paid media, etc) that deliver demonstrable ROIs .

  • Ensure all digital channels and content are optimized to deliver qualified leads to the business.

  • Develop, measure, and report on key performance indicators (KPI’s) related to digital marketing performance and effectiveness.

  • Analyze customer and user data utilizing web analytics and CX measurement tools to identify opportunities that improve the digital user experience.

What experience you'll need:

  • 8+ years of hands-on experience with email, digital marketing, content, and SEO/SEM marketing.

  • Bachelor’s degree in marketing, technology or related field.

What could set you apart:

  • Combined strategic and executional mindset that seeks to understand what we’re trying to achieve and how to achieve it.

  • Team player with strong cross-functional and communication skills.

  • Ability to multi-task and deliver results under tight deadlines.

  • Enjoys working in a fast-paced, high-performance environment, managing multiple projects simultaneously with a positive sense of urgency, ownership and accountability.

  • Curiosity, self-awareness, and a desire for continuous improvement, using data as a success metric

  • Creative energy and out-of-the box thinking.

  • Solid understanding of Google Analytics, HTML, CSS, and JavaScript a plus.

  • Track record of leadership, helping to both build and cultivate teams.

  • Recruit, motivate, mentor, coach, develop and retain a high performing team.

  • Attract, retain and grow diverse talent and create an inclusive environment where everyone can bring their full and authentic self.

  • Lead by example as the embodiment of our vision, mission and values. 

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible?  Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Travailler chez Equifax 

Nous croyons en une mentalité de croissance. Chez Equifax, cela comprend offrir à nos employés des occasions de donner le meilleur d’eux-mêmes et d’acquérir de nouvelles compétences en cours de route pour inspirer et bâtir des carrières épanouissantes.

 

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