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Product Marketing Manager

Product Management

You will be playing a key role inside the Product Marketing team in Open Banking or Identity, Fraud and Compliance , leading the design and delivery of all campaigns as well as helping to shape the core value proposition for newly established Identity services. You will own the full funnel and pipeline when it comes to driving engagement from product and feature development, to product and feature promotion as clients sign-on.


 

What you’ll do 

  • Own and deliver the Product Go to Market strategy, delivery and results including Roadmap and Dashboard related to prospect and client engagement

  • Lead all creative, segmentation and tracking using both in-house and outside help to build continuous engagement amongst prospects and clients

  • Interpret and validate personas, target audience groups and core journeys that matter most in delivering impact across the new Product set

  • Be accountable for all key engagement metrics, especially the ones at the top of the funnel that aim to attract and maintain engagement for Product development and demand generation

What experience you need  

  • Understanding of B2B SaaS business buying cycles and personas as well as funnel driven engagement programs

  • Knowledge of Open Banking or Identity, Fraud and Compliance

  • Human driven conversational content that solves problems based on clear Use Cases

  • Community management, segmentation and targeting

  • Continuous campaign management

  • Agile/ Lean and User Centred Design Thinking

  • Fundamentals of impactful communication

  • Leading the promotional effort across the full funnel and associated metrics

What we can offer you 

We offer a wide range of company supported benefits including contributory pension, life cover, income protection, Bupa healthcare, enhanced maternity and sick pay, 26 days holiday and a day off for your birthday, with the ability to buy and sell and free credit checks. We also offer flexible benefits ranging from cycle to work, discounted travel options, gym membership, dining and leisure discounts, financial & savings plans, mobile discounts plus much more!

We also support personal development and have a range of learning options including our global online learning platform and allow you to bring your whole self to work supported by our Inclusion and Diversity, Wellbeing and Employee Engagement forums. 

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.



 

Travailler chez Equifax 

Nous croyons en une mentalité de croissance. Chez Equifax, cela comprend offrir à nos employés des occasions de donner le meilleur d’eux-mêmes et d’acquérir de nouvelles compétences en cours de route pour inspirer et bâtir des carrières épanouissantes.

 

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