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Digital and Content Marketing Manager

4 people and high five

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds,  and make a meaningful impact, we want to hear from you.

The Digital Content Marketing Manager creates,  plans, implements and manages all content, digital marketing initiatives and events. This individual will be responsible for creating consistent, accurate, clear and effective messages across all channels for target business customers and audiences.

This role is focused on the creation and execution of digital content on our web, email and social media platforms. The role will work on the content marketing team with the Director of Digital Content and Social Media Strategy to ensure tactical and strategic marketing plans are well created, managed and executed.

The successful candidate will provide input for the strategic communication plans and ensure all content is created with  the right messages, to the right people, at the right time, via the right channel, to achieve the best ROI.

This role requires advanced stakeholder management. The individual will be confidently able to balance the competing needs of this fast growing dynamic business, and all stakeholders.

What you’ll do

  • Manage the development of digital content to effectively represent our brand, products and services to our customers, markets or other external groups.

  • Create, manage and execute B2B content strategies on various digital channels including website, email marketing and communications, press releases, social media and video.

  • Develop multi-media packages and promotions (e.g. brochures, presentations, webinars, advertising, trade exhibits, etc.) for products & services.

  • Develop B2B customer-focused messaging and positioning strategies.

  • Develop marketing and content strategy plans including distribution channels, tactics and timing.

  • Copywriting for various marketing materials, including white papers, product sheets, brochures, banners, fact sheets, emails, newsletters, sales enablement materials, social media posts and blog posts, etc. 

  • Responsible for the design and production of various publications and digital marketing collateral. Tasks may include research, writing, editing and working with outside writers, designers, printers and other vendors.  ​

What experience you need  

  • 5+ years of communications or digital marketing experience.

  • Bachelor degree, preferably in marketing or communications studies.

  • Marketing and digital experience with a B2B or B2C services company.

  • Proven stakeholder management skills. Strong people, time and project management skills.

  • Excellent writing, editing and research skills, with superior knowledge of grammar, spelling, punctuation and style (Canadian Press).

  • Proactive, innovative, creative, positive, articulate and professional.

  • Effective communicator, able to synthesize data and information so that it tells a compelling story that resonates with target audiences.

What could set you apart

  • Bilingual in English and French.

  • Experience managing a creative agency relationship

  • Analytical and intellectually curious, seeking to understand root causes.

We offer comprehensive compensation and healthcare packages, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible?  Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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