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VP, Business Insights & Analytics - Direct to Consumer

4 people in a boardroom

What you'll do

  • Responsible for the consumer data ecosystem; data management and stewardship of data D2C creates/own/ingest. Accountable executive for D2C data and its accuracy, integrity and quality

  • Conduct and communication strategic analytics to guide the D2C business direction, enhancing profitability. 

  • Managing the technology and tools around how to surface the data into insights 

  • Manage suites of business intelligence reports to measure business performance while creating advanced solutions (BI, models) to drive insights and new profitable actions.

  • Accountable executive for accuracy, integrity and quality of D2C data, deliver analytical and commercial solutions for internal and external customers.  

  • Combine business requirements and existing process and data knowledge to create analytical solutions through third party data providers around marketing, channel and product performance. 

  • Deliver strategies on capturing target consumers using segmentation methods  

  • Lead a team of data and analytics professionals responsible for performing analysis of multiple data sources using statistical analysis and computer science to solve business problems and drive profitable growth

  • Guide the marketing, product & revenue leader in order to enable better decision making

  • Support prioritization efforts with the product and the technology team. 

  • Accountable for data ecosystem, data roadmap, data stewardship, and data capture for the D2C business.  

  • Work in partnership with business leaders in product, marketing and CX to understand and deliver usable data that will translate into business decisions and insights

  • Partner with Product to prioritize technology investments

  • Partner with third party data providers data around marketing, channel and product performance

  • Define business intelligence business case surrounding the D2C through marketing data insights, advanced analytics and AI

  • Support, in conjunction with SLT, D2C initiative business case development around business intelligence

  • Lead the D2C  monthly forecast cycles and on going variance reporting

  • Lead churn reporting and product profitability analysis; share insights with product leaders encouraging shifts in strategies where appropriate

  • Lead classification of customer segmentation and profiling for enhanced market targeting enabling revenue growth. 

  • Lead the creation of digital insights and customer engagement metrics

  • Manage the test and learn data and analytic capabilities around products and services as well as the suite of business intelligence reports to measure business performance.

What experience you'll need

  • Minimum 10 years of statistical data & analytics experience.

  • Previous experience with cross-functional cloud technology preferred

  • Minimum 5 years experience with marketing tools relative to digital marketing, digital segmentation.

  • Minimum 5 years of proven executive presence and ability to influence senior leaders without having a formal reporting relationship - including the ability to exert virtual influence across the enterprise


What could set you apart

  • Masters degree in Data Sciences, Business, Technology or related discipline

  • Experience in regulatory product, industry or business unit leadership

  • Direct to consumer product experience (D2C)

  • AI knowledge; familiarity with AI tools and how they are used to drive data analysis, gain insights and better decision making in a fast and efficient manner

  • Ability to act and think as a data and analytics GM

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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