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Product Marketing Lead, Mortgage

4 people and high five

Equifax, a global company headquartered in Atlanta, solves complex problems for customers by delivering unique insights that matter to them. Coupled with differentiated data assets, analytics, technology and expertise, Equifax has the ability to deliver those insights at the moment they are needed most—in store, on the Web, over the phone, in a marketing campaign or via business intelligence applications. Equifax’s goal is to help customers achieve maximum value across their business, throughout their customer lifecycle and across their operations.

As a Product Marketing Lead for Equifax’s Mortgage Team you will need to exhibit a deep understanding of markets and buyers in order to devise and lead a product’s go-to-market strategy and sales enablement. Must have an expert understanding of the product’s buying audiences and their needs and often acts as a subject matter expert (SME) who transfers knowledge about markets, buyers and product across marketing and sales functions.

What you’ll do

  • Product Go-To-Market Strategies: Devise product go-to-market strategies for how products/solutions will be expressed to the marketplace including but not limited to:

  • Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy.

  • Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles.

  • Portfolio Marketing Plans: Contribute to the Data-driven Marketing portfolio marketing plan, to ensure product GTM plans support the major themes that will be communicated into target markets, buyers, the industry landscape and key issues.

  • Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint

What experience you need 

  • Minimum of 10 years of experience in a B2B marketing role in a complex business environment, including extensive experience with go to market strategy development

  • Bachelor's degree in marketing, finance, management or similar field required

  • Ability to travel up to 25% as needed

What could set you apart

  • An understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, and channel marketing

  • Ability to conduct market, competitor and customer research to gather insights and assess market opportunities

  • Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships

  • Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process

  • Ability to link product launches to organizational campaign themes and goals

  • Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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