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Sr. Director, Digital Innovation

  • Atlanta, United States of America
  • Marketing
  • Full time
  • J00138605

Sr. Director, Digital Innovation  

The Sr. Director, Digital Innovation is an expert and  influential change agent who will own the innovation agenda for the Digital COE under the Corporate Marketing & Strategy Office. The ideal candidate will have deep expertise in architecting Global site strategies, designing compelling digital experiences across complex customer journeys, and effectively coordinating development of enterprise digital capabilities. This role will work closely with marketing leaders in each of the company’s three business units, technology, product and other corporate COEs  to design and implement digital strategies and capabilities that “optimize for the whole”

What you will do :

  • Lead strategy and execution to enable compelling digital customer experiences across complex B2B buyer journeys 

  • Design, articulate, evangelize and implement a holistic web strategy that substantially improves digital engagement and site conversion 

  • Own  global site strategies and architecture with a heavy focus on optimization and rationalization of systems, processes and technologies

  • Serve as an expert digital consultant to various BU marketing and sales teams in support of demand generation and customer acquisition initiatives

  • Develop, articulate and implement an industry leading Search Engine Marketing program

  • Define and drive the vision and strategy for personalization across all digital channels 

  • Develop compelling business cases, build cross-functional consensus and secure funding 

  • Provide guidance to marketing technology and analytics teams on deployment of web intelligence solutions; gather and disseminate actionable insights and recommendations 

  • Build effective frameworks and engagement models for continuous coordination, collaboration and communication between all relevant stakeholder groups

  • Lead an enterprise digital experience management function that oversees cross-functional build out enterprise digital capabilities

  • Improve Equifax positioning and influence in digital marketing communities


Experience You Need:

  • 10+ years of digital performance marketing management experience

  • Bachelor's degree in Marketing or similar field; MBA preferred

  • 7+ years direct experience with digital, analytics and marketing technologies 

  • 2+ years experience working in a highly-matrixed organizational environment managing multiple priorities in a fluid environment

  • 2+ years experience developing digital channel strategy

What Sets You Apart:

  • Experience with SFDC and Pardot 

  • Prior experience owning corporate strategy for marketing technology

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

For US Applicants

If you'd like more information on your EEO rights under the law, please view our EEO Policy StatementEEO is the Law Declarations, and Nondiscrimination Provision
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