You will be playing a key role inside the Product Marketing team in Open Banking or Identity, Fraud and Compliance , leading the design and delivery of all campaigns as well as helping to shape the core value proposition for newly established Identity services. You will own the full funnel and pipeline when it comes to driving engagement from product and feature development, to product and feature promotion as clients sign-on.
What you’ll do
Own and deliver the Product Go to Market strategy, delivery and results including Roadmap and Dashboard related to prospect and client engagement
Lead all creative, segmentation and tracking using both in-house and outside help to build continuous engagement amongst prospects and clients
Interpret and validate personas, target audience groups and core journeys that matter most in delivering impact across the new Product set
Be accountable for all key engagement metrics, especially the ones at the top of the funnel that aim to attract and maintain engagement for Product development and demand generation
What experience you need
Understanding of B2B SaaS business buying cycles and personas as well as funnel driven engagement programs
Knowledge of Open Banking or Identity, Fraud and Compliance
Human driven conversational content that solves problems based on clear Use Cases
Community management, segmentation and targeting
Continuous campaign management
Agile/ Lean and User Centred Design Thinking
Fundamentals of impactful communication
Leading the promotional effort across the full funnel and associated metrics
What we can offer you
We offer a wide range of company supported benefits including contributory pension, life cover, income protection, Bupa healthcare, enhanced maternity and sick pay, 26 days holiday and a day off for your birthday, with the ability to buy and sell and free credit checks. We also offer flexible benefits ranging from cycle to work, discounted travel options, gym membership, dining and leisure discounts, financial & savings plans, mobile discounts plus much more!
We also support personal development and have a range of learning options including our global online learning platform and allow you to bring your whole self to work supported by our Inclusion and Diversity, Wellbeing and Employee Engagement forums.
If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Who is Equifax?
At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence.
We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.
Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.
For US Applicants
If you'd like more information on your EEO rights under the law, please view our EEO Policy Statement, EEO is the Law Declarations, and Nondiscrimination Provision.
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