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Product Marketing Manager

  • Louisville, United States of America
  • Marketing
  • Full time
  • J00132039

Insights is seeking a Product Marketing Manager to join our marketing organization. This role is part industry detective, marketing strategist, and product evangelist. Product Marketing is the glue that binds product strategy to marketing execution and sales activities to drive successful revenue outcomes.

Who is Insights, An Equifax Company?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, financial institutions, government agencies and consumers make critical decisions with greater confidence.  

Insights is a division of Workforce Solutions, Equifax's largest and fastest-growing business unit. Insights delivers breakthrough data and analytics to reduce people-based risk, mitigate fraud and meet compliance mandates. As the nation’s most comprehensive and trusted source of risk and criminal justice intelligence, we offer timely, reliable insights through vertical partners on AI-driven, SaaS-based cloud architecture. We enable commercial enterprises and government agencies to build trust and safety while improving operational efficiencies.

To accomplish our goals we focus on nurturing our people for career advancement and learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference. We are looking for talented team players to join us as we deliver on our mission of using data and technology for good.

What you’ll do

  • Develop quarterly product marketing plans by product family to support Insights revenue goals. Lead the execution of all product marketing campaigns and related content, including sales promotions and new product launches. 

  • Research our target markets and key competitors. Be the expert on our buyers’ needs, how they buy and their buying criteria. Follow our competition, understand their differentiators and how they position their products and services against ours.

  • Develop influential product marketing content in collaboration with our product management team, such as product sheets, talking points and sales presentations.

  • Enable go-to-market teams to win more through product training, competitive positioning, internal sales tools and external marketing collateral.

  • Collaborate with product management, product operations, partner success managers, channel partners, and the broader marketing team to achieve mutual revenue goals.

What experience you need   

  • Bachelor’s degree in business or marketing, or equivalent work experience

  • 2+ years of product marketing experience

  • 2+ years of experience in multi-touch marketing campaigns

  • Exceptional ROI-tracking skills

  • Experience in data/software/technology marketing


 

What could set you apart

  • Analytical, strategic mind with strong research and communication skills

  • Able to communicate complex topics with clarity and persuasion

  • Creative thinker and a competitive spirit

  • Excellent interpersonal, organization, and presentation skills

  • Ability to develop thoughtful short-term and long-term product marketing strategies

  • Ability to work under pressure, prioritize, and manage multiple projects simultaneously

  • Ability to guide individual contributors towards a common goal

  • Independent worker with high level of initiative and follow-through

  • Ability to collaborate in a team environment


 

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

For US Applicants

If you'd like more information on your EEO rights under the law, please view ourEEO Policy StatementEEO is the Law Declarations, and Nondiscrimination Provision
If you need a reasonable accommodation to assist with your job search or applicant for employment, please contact us by sending an email to GTA@equifax.com. In your email, please include a description of the specific accommodation you are requesting and a description of the position for which you are applying. 

Equifax participates in E-Verify and Right to Work (English and Spanish).