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Sr Demand Generation Marketing Manager

  • Boise, United States of America
  • Marketing
  • Full time
  • J00131504

Kount, an Equifax Company, delivers digital fraud prevention and account protection for more than 9,000 leading brands and payment providers. Linked by Kount’s award-winning AI, the Identity Trust Global Network analyzes signals from 32 billion annual interactions to personalize experiences across the spectrum of trust — from ensuring frictionless experiences to blocking fraud.

Quick and accurate identity trust decisions deliver safe payment, account creation, and login events while reducing digital fraud, chargebacks, false positives, and manual reviews.

Kount has an opening for a Senior Demand Generation Manager in our Boise, Idaho office.

What you’ll do 

Kount is looking for a strategically minded, energetic marketer who revels in the details and has proven to successfully implement marketing campaigns and projects in the midst of constant change. As an integral part of the marketing team, this person must constantly be willing to tackle new projects, find creatively pragmatic ways to make things happen, be ready for new challenges in a growing industry, and be eager to partner with the sales team to achieve goals.

They should be a team player that works autonomously to build relationships and find ways to contribute to Kount’s strategic business and marketing plans to profitably grow the business.  

The person in this role will manage many duties and responsibilities.  Here's some of what a successful candidate would be doing:

  • Lead, manage, and execute demand generation strategies for new prospects, account-based marketing, and other demand gen initiatives in North America and globally.

  • Develop, implement, and support an integrated campaign launch to include relevant strategies – such as webinars, email, SEO, paid search, display ads, sponsorships, social, and more.

  • Launch integrated campaigns with a focus on ROI – monitoring and reporting on metrics while identifying opportunities to optimize marketing program effectiveness.

  • Drive pipeline and revenue with the execution of strategic demand gen campaigns.

  • Manage and implement target account marketing strategies to support account-based selling.

  • Collaborate cross-functionally with sales, customer success, and other internal teams to communicate and launch new demand gen campaigns.

  • Work respectively and effectively with the marketing team to scope, develop, design and execute new demand gen strategies.

  • Prepare and present recommendations, reports, and findings for campaign strategies.

  • Develop and understand personas for different Kount products and solutions.

  • Travel as needed to support events and marketing activities.

What experience you need 

  • A Bachelor's degree in Marketing, Communications, or related field

  • A minimum of 5-7 years of relevant experience in a marketing communications or marketing programs role—preferably in a B2B or software-as-a-service (SaaS) environment

  • Ability to travel to events and other Kount offices as needed

What could set you apart

  • Experience with online and offline marketing tactics and techniques

  • Proven success in marketing information/technology/digital products highly desired

  • Attention to detail with excellent organizational and communication skills

  • Strong sense of urgency, adaptability, flexibility, and resourcefulness

  • Demonstrated success under pressure, while managing multiple projects and deadlines

  • A consistently positive attitude as well as a high level of enthusiasm and initiative

  • Proven abilities in software applications including Microsoft Office

  • Strong knowledge of SFDC, Marketo, WordPress, and other marketing tech

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks. If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

For US Applicants

If you'd like more information on your EEO rights under the law, please view ourEEO Policy StatementEEO is the Law Declarations, and Nondiscrimination Provision
If you need a reasonable accommodation to assist with your job search or applicant for employment, please contact us by sending an email to GTA@equifax.com. In your email, please include a description of the specific accommodation you are requesting and a description of the position for which you are applying. 

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