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Partner Marketing Specialist

  • Alpharetta, United States of America
  • Marketing
  • Full time
  • J00129152

Equifax is looking for a creative and talented Partner Marketing Specialist to join our team. In this role, you’ll be responsible for driving go-to-market (GTM) strategies that enable the mutual success of Equifax and our partners. 

You will work directly with partners to develop and execute joint marketing plans to drive awareness, generate demand and ensure sales channel readiness. Additionally, you will develop content and marketing programs to support Equifax sales teams in growing the partner opportunity pipeline and monetizing partner deals. 

What you’ll do

  • Understand the Equifax partner ecosystem and engage with different types of partners from strategic alliances and resellers to technology providers.

  • Be an expert on our partners’ market and solution to determine optimal methods for reaching and engaging the target audience.

  • Devise go-to-market strategies for how products/solutions will be expressed to the channel marketplace. 

  • Seek continual input and feedback from partners throughout the go-to-market process to ensure solutions and messaging meet buyer needs

  • Create and execute content strategies that encapsulate effective audience-centric messaging and value propositions for our partners and their end customers

  • Work within Corporate Brand guidelines for third-party branding requests and co-branded content development.

  • Collaborate with Sales and Marketing peers to ensure partners are considered within business unit programs and vertical/capability plans as appropriate.

What experience you need  

  •  5+ years of B2B marketing experience, ideally in channel or product marketing

  • Bachelor’s Degree in business or marketing or equivalent experience

  • 5+ years experience working with third parties

  • 5+ years experience doing content development and sales enablement

  • 5+ years experience doing demand generation 

What could set you apart

  • Proficient in productivity applications such as Google Suite

  • Comfortable using collaboration and CRM tools such as Salesforce

  • Familiar with marketing automation tools such as Pardot or Marketo

  • Strong executive presence, with the ability to articulately speak with executive level leadership at partners and customers

  • Excellent written and verbal skills with sensitivity to diverse audiences

  • Ability to think strategically and willingness to roll up the sleeves to “get it done”

  • Ability to own a project and work independently or with a team 


We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

For US Applicants

If you'd like more information on your EEO rights under the law, please view ourEEO Policy StatementEEO is the Law Declarations, and Nondiscrimination Provision
If you need a reasonable accommodation to assist with your job search or applicant for employment, please contact us by sending an email to In your email, please include a description of the specific accommodation you are requesting and a description of the position for which you are applying. 

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