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Customer Marketing Manager

  • Boise, United States of America
  • Marketing
  • Full time
  • J00127630

Kount is looking for an ambitious Customer Marketing Manager , focused on turning customers into raving fans. With a strong focus on customer revenue and retention, this position will work cross-functionally with marketing, sales, and customer success to coordinate the GTM upsell and cross-sell strategy for all Kount products and solutions across the entire customer base. This person will project manage a multi-channel test and learn approach that drives leads and funnel acceleration of the Kount cross-sell and upsell funnel.

The Customer Marketing Program Manager will drive execution of initiatives including customer email campaigns, onboarding materials, educational resources, sales acceleration, and more. The successful candidate will possess excellent communication and project management skills, with demonstrated ability to work cross functionally.


The person in this role will manage many duties and responsibilities.  Here's some of what a successful candidate would be doing:

  • Develop, implement and support customer marketing programs to increase renewals, customer engagement, and cross-sell and upsell opportunities. 
  • Track and report on the results of these campaigns, and propose improvements, alternative initiatives, and solutions to problems to reach set goals.
  • Lead and manage customer inbound/outbound/nurture programs such as emails, webinars, in app messages and more.
  • Plan, execute and deliver results on customer-focused campaigns/initiatives such as digital events, workshops, and onboarding processes.
  • Serve as a representative of Customer Marketing to the broader Kount organization, maintaining relationships with key stakeholders and proactively identifying opportunities for Customer Marketing to support or take leadership in cross-functional initiatives.
  • Help marketing and sales meet business objectives through customer advocacy initiatives.


  • A Bachelors degree in Marketing, Communications, or related field
  • A minimum of 4-6 years of relevant experience in customer marketing—preferably in a B2B or software-as-a-service (SaaS) environment
  • Experience creating and executing marketing campaigns that drive customer engagement and advocacy 
  • Attention to detail with excellent organizational and communication skills
  • A consistently positive attitude as well as a high level of enthusiasm and initiative
  • Strong sense of urgency, adaptability, flexibility, and resourcefulness
  • Demonstrated success under pressure, while managing multiple projects and deadlines
  • Strong knowledge of content management systems, customer relationship management tools, and marketing automation tools is a strong plus
  • Proven abilities in software applications including Microsoft Office 
  • Ability to travel to events and other Kount offices as needed

Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

For US Applicants

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