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Segment Marketing Manager - New Vertical

  • North Sydney, Australia
  • Marketing
  • Full time
  • J00126653

Who is Equifax?

Equifax is a leading global data, analytics, and technology company, supporting customers across 24 countries. We have been serving the Australian and New Zealand markets for over 60 years. Through continuously adapting to our environment, not only have we remained a market leader, but we also drive and challenge ourselves to do better to help our customers live their financial best.

Our people are what makes us great at what we do - we see every member of our team as an integral piece of a jigsaw. We celebrate differences and recognise that each person brings with them unique talents and perspectives. We provide our people the support and flexibility to manage their work-life balance. At Equifax we genuinely care about our people and our ability to come together as #OneEquifax.

The perks of being an Equifax employee within the Marketing team?

There are lots of perks of being an Equifax employee – we offer additional leave days as we recognise the importance of taking time out, whether that is to catch up on some rest, celebrate a birthday, or give back to our community by volunteering. We are committed to the wellbeing of our people and provide them with discounted health cover through BUPA, access to comprehensive hearing services and discounts, and offer 24/7 support through our employee assistance program. Our leadership team fosters a culture of ownership, they will lead, coach, mentor and listen. We support one another to feel confident to speak up and hold each other accountable to work with integrity.

In Sales, Product & Marketing, we work together with our leaders who encourage a culture of ownership, mentoring and comradery. We are provided the opportunity to work on interesting and challenging projects every day. Our teams are encouraged to vocalise ideas and make our work our own to create a real impact. This keeps us energized and ensures we feel supported in our work.

We live up to our standard as market leaders. We are bold enough to continuously challenge the status quo because we want to be better every day. We are devoted to our customers and hold their best interests at heart. Our team enjoys creating and adapting to keep driving our company and our team forward.

What you will do:

The Segment Manager - New Vertical is responsible for the development and implementation of the marketing strategy and plan for their segments and verticals and works directly with their peers in the Marketing team – specifically there will be lots of collaboration with the B2B Marketing Managers, including sales and product teams.

Working closely with these teams is essential in order to reach into and penetrate other verticals that are key in supporting Equifax’s growth. From Insurance and Aged Care to Mortgage Brokerage and BNPL, the execution of sound marketing plans to optimise results within the segment is key. Helping Equifax to build, nurture and grow the customer base for their segment to maximise revenue and growth opportunities is the ethos for this role. By understanding everything from pain points and challenges to trends and talking points, this role will be responsible for better understanding our audiences and creating/developing custom GTM activities.

What are we looking for?

We are seeking a candidate who has extensive experience in developing segment marketing plans and accompanying market maps to meet organisational short and long-term objectives around increasing revenue, profit, market share, retention, customer numbers and customer spend. With a track record in delivering tactical execution on all aspects of the marketing plan to support revenue targets. Along with;

  • 7+ years in marketing strategy, product marketing, business development, strategic marketing and/or management consulting

  • Excellent quantitative ability and financial modelling skills

  • Strong strategy, planning and execution ability

  • Ability to think laterally & creatively and articulate this verbally

  • Commercial focus with high standards of work

  • Superior knowledge of current design trends and techniques, and a strong online portfolio displaying user centred design & proficient knowledge of digital imaging and illustration

  • Demonstrated history on working on multiple projects and meet deadlines in a fast-paced environment

  • High energy level - enthusiastic and self-motivated,  excited by new challenges 

 Extra points for any of the following:

  • Tertiary qualified in business or marketing 

  • Leadership and people management experience

 Success attributes of an Equifax employee; does this describe you?

  • Accountable

  • Brave

  • Curious

  • Collaborative

  • Individualist

  • Trustworthy

  • Dedicated

  At Equifax, there is no such thing as the 'perfect candidate'

Seeing responsibilities and competencies laid out on paper can be confronting. At this stage of the application process, sometimes imposter syndrome can creep in and mess with our confidence. Please know, we list these items to give you an opportunity to show us your potential and how you can grow and transform with us.

Your ability to demonstrate that you possess/have the real potential to develop the required capabilities, knowledge, experience, and qualifications to perform in our roles is what we would like to hear from you. Where possible, you should support your claims with specific examples of what you have done and how you did it.

However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come to work every day! 

Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

For US Applicants

If you'd like more information on your EEO rights under the law, please view ourEEO Policy StatementEEO is the Law Declarations, and Nondiscrimination Provision
If you need a reasonable accommodation to assist with your job search or applicant for employment, please contact us by sending an email to In your email, please include a description of the specific accommodation you are requesting and a description of the position for which you are applying. 

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