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Salesforce Pardot Business Analyst/Product Owner

  • Alpharetta, United States of America
  • Operations
  • Full time
  • J00123930

Job Summary:
Equifax is seeking an experienced Pardot Business Analyst/Product Owner as part of the Salesforce business transformation team. This role is responsible for performing detailed analysis of marketing programs and configuration in Pardot, defining impacts to Salesforce Sales Cloud, assessing enhancement requests, enforcing guiding principles and governance processes and balancing scalability across new marketing teams. 

Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence.

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.


The Perks of being an Equifax Employee?

  • We offer excellent compensation packages with market competitive pay, comprehensive healthcare packages, 401k matching, schedule flexibility, work from home opportunities, paid time off, and organizational growth potential.

  • Grow at your own pace through online courses at Learning @ Equifax.

What You’ll Do

  • Partner with marketing stakeholders to define business processes, business needs, business value.

  • Collaborate with business, end user users, and IT to define business requirements and assess solutions.

  • Mine data to understand value against KPIs, data quality, data currency, data gaps or inconsistencies and draft recommendations to improve data quality in Pardot (and Salesforce)

  • Understand, document and communicate the implications of capability enhancements, data ingestion, integrations into Pardot (and Salesforce)  

  • Analyze processes and data, catalog gaps and inconsistencies and other areas of improvement to increase data and system integrity with Pardot (and Salesforce).

  • Collaborate with reporting analysts to understand how data is used in reporting and analytics and impacts of gaps or changes to reporting strategies


Qualifications

  • 3+ years experience in Salesforce Pardot or Marketing Cloud 

  • 3+ years experience in functional marketing, demand generation, or reporting and analytics role

  • Business Analyst or product owner experience

  • Bachelor's degree in marketing, management information systems, analytics or related field

  • You possess excellent written and verbal communication skills with the ability to communicate with team members at various levels, including business leaders.

Extra Points for any of the Following

  • Understanding of databases, data models, effective data architecture principles

  • Exceptional written and oral communication skills  

  • Self-starter with the ability to dig for answers without heavy direct instruction 

  • Strong organization and project management skills 

  • Ability to work effectively in a cross-functional organization 

Success Attributes of an Equifax employee; does this describe you?

  • Accountability

  • Bravery

  • Curiosity

  • Collaboration

  • Think and act differently

  • Trust

  • Ownership

  • Decide-Execute-Ship

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!


Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

For US Applicants

If you'd like more information on your EEO rights under the law, please view ourEEO Policy StatementEEO is the Law Declarations, and Nondiscrimination Provision
If you need a reasonable accommodation to assist with your job search or applicant for employment, please contact us by sending an email to GTA@equifax.com. In your email, please include a description of the specific accommodation you are requesting and a description of the position for which you are applying. 

Equifax participates in E-Verify and Right to Work (English and Spanish).