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Director, Product Marketing, Identity & Fraud

  • Atlanta, United States of America
  • Marketing
  • Full time
  • J00119621

As a Product Marketing Lead for our Identity, Fraud & Compliance portfolio, you are responsible for driving marketing awareness and adoption of your solutions. 

This role is not about demos or presenting product features - although these may sometimes occur. In this role, you will act as the "quarterback" and guide marketing activities that drive results for your portfolio. You are the product evangelist and will play an integral role in driving marketing support of existing products, product bundles and new product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with Product Management, Sales and Marketing teams (Demand Generation, Industry Marketing) to bring Identity, Fraud and Compliance solutions to market and develop innovative programs that drive demand. You will work with key industry marketers An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.

Collaboration is key - and it’s a balancing act that requires strong diplomatic skills, including knowing to push back and when to dive in. 

Who is Equifax? 

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. 

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

The perks of being an Equifax employee?

  • We offer excellent compensation packages with market competitive pay, comprehensive healthcare packages, 401k matching, schedule flexibility, work from home opportunities, paid time off, and organizational growth potential.

  • Grow at your own pace through online courses at Learning @ Equifax.

What You'll Do:

  • Market intelligence - be the expert on our buyers, who they are, how they buy and their key buying criteria.

  • Understand the competitive landscape - be an expert on our competition and how they are positioned.

  • Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas.

  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

  • Deliver foundational product/solution content and collateral - including customer presentations, product collateral, videos, use cases, case studies and value visualization ROI.

  • Drive/Own sales readiness and demand generation to meet prioritized growth targets.  

  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.

  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works. Support industry analyst relations. 

  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Qualifications: 

  • 10+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

  • 7+ years of B2B Marketing experience in a data and technology environment required 

  • 7+ years of experience of specialized expertise in identity, compliance and financial industries 

  • Proficient in productivity applications such as Google Suite

  • Comfortable using collaboration and CRM tools such as Slack and Salesforce

  • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics

  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram

  • Exceptional ROI-tracking skills, able to prove what is - or isn’t - working

  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer

  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties - must be a team player!

  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer

  • Bachelor’s degree in business, marketing, or related

Extra points for any of the following:

  • Advanced or Masters degree preferred

Success attributes of an Equifax employee; does this describe you?

  • Accountability

  • Bravery

  • Curiosity

  • Collaboration

  • Think and act differently

  • Trust

  • Ownership

  • Decide-Execute-Ship

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you


Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

For US Applicants

If you'd like more information on your EEO rights under the law, please view ourEEO Policy StatementEEO is the Law Declarations, and Nondiscrimination Provision
If you need a reasonable accommodation to assist with your job search or applicant for employment, please contact us by sending an email to GTA@equifax.com. In your email, please include a description of the specific accommodation you are requesting and a description of the position for which you are applying. 

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