Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.
Synopsis of the role
Reporting to the VP, Marketing and Communications, the Senior Manager, Product Marketing leads the development of the annual B2B product marketing plan, including, New Product Initiatives (NPIs), demand gen, sales enablement, insights and brand marketing, and partnership marketing initiatives. As a key leader in the Marketing team, you will play a pivotal role in the success of the Consumer line of business by aligning Marketing initiatives to LOB strategic priorities to drive tangible business results, and will lead a team of product marketing professionals aligned to lines of business, providing strategic oversight and guidance for the team.
This role requires an experienced and hands-on leader and strategic thinker with a deep understanding of digital marketing trends, combined with a passion for building and deploying innovative digital programs that deliver measurable results.
What you’ll do
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Go-To-Market Strategy : Develop and execute a comprehensive go-to-market strategy that positions products as industry leading and drives demand for our online and direct sales channels. Demonstrated ability to build client journeys, define target personas, craft value propositions, perform competitive analysis, monitor and analyze data and deliver multi-channel marketing programs.
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Product Positioning, Campaigns and Messaging: Create compelling product positioning and messaging that resonates with our target audiences to accelerate the buying journey and differentiate our products in the market.
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Team Leadership: Lead the Product Marketing team to ensure tactical and strategic marketing plans are well created, managed and executed. Foster a culture of creativity, data-driven decision-making, and continuous improvement, and ensure the team collaborates effectively with stakeholders. Oversee marketing strategies and briefs developed by the Product Marketing team.
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Cross-Functional Collaboration : Work closely with cross-functional teams, including product development, sales, partnerships, consulting, marketing, finance, operations, IT to ensure alignment and successful execution of marketing programs.
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Sales Enablement: Understand Sales targets and equip our sales teams with the tools, training, and resources they need to achieve revenue targets.
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Demand Generation: Collaborate with the Marketing team (Comms, Content, Operations) to develop and execute demand generation campaigns, content creation (email, thought leadership, web, social, webinars) and manage industry events.
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Metrics and Analysis: Define and track key performance metrics to measure the success of product marketing initiatives and make data-driven decisions.
What experience you need
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Bachelor's degree in marketing, business, or a related field; MBA is a plus.
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Proven experience as a Marketing Lead, Senior Product Marketing Manager or Digital Marketing Manager across the entire product lifecycle.
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Track record of successfully developing and executing go to market strategies bringing new products to market to achieve revenue targets.
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Strong analytical and problem-solving skills with the ability to gather and interpret market data and customer insights.
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Have knowledge of product marketing and the integration with product management, field sales, inside sales and delivery teams.
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Possess a strong understanding of B2B lead gen, content marketing, digital marketing across web, email, social and webinar channels, communications, event management and sales enablement.
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Experience leading a team of product marketing professionals, providing strategic oversight and guidance.
What could set you apart
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B2B Marketing experience in the Financial Services (Insurance, Banking, Credit Card, Lending, Mortgage), Auto and/or fintech sectors.
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Track record of launching multiple NPS=Is and marketing existing products.
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Background or experience in Workfront, Stensul, Adobe analytics, Salesforce/Pardot.
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Understanding of Google Cloud and digital platforms.
We offer comprehensive compensation and healthcare packages, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!
Who is Equifax?
At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence.
We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.
Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
