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Email Marketing Specialist

  • St Louis
  • Marketing
  • Full time
  • J00164591
A7405369

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

As the Email Marketing Specialist, you will be a key player in developing and executing email campaigns that engage prospects and customers while driving business growth. You'll work collaboratively with different teams to ensure our emails are effective, high-quality, and achieve our marketing goals.

The ideal candidate will have in-depth knowledge of marketing automation platforms and understand how to drive and measure meaningful interactions with prospects and customers.

What you’ll do:

  • Develop and execute email campaigns:

    • Create compelling emails for a variety of purposes (e.g., newsletters, product announcements, event promotions, lead nurturing).

    • Manage A/B testing to optimize email subject lines, content, and calls to action.

    • Build automated email journeys to guide leads through the sales funnel.

    • Collaborate with the Content team to ensure high-quality and engaging email copy.

  • Maintain email quality:

    • Ensure all emails adhere to Equifax brand guidelines and industry best practices.

    • Maintain accurate and up-to-date email lists to maximize deliverability.

    • Proofread and receive all approvals before launching emails.

    • Troubleshoot technical issues related to email delivery and rendering.

    • Stay informed about email marketing regulations (e.g., CAN-SPAM).

  • Target the right audience:

    • Personalize email content to increase engagement and relevance.

    • Work with Marketing Operations to segment email lists based on demographics, firmographics, behavior, and interests.

    • Work with key stakeholders on organically growing subscriber lists.

    • Leverage data and insights for better targeting.

    • Perform operational tasks such as imports and prospect database cleanup.

    • Maintain email preferences opt-in and an accurate suppression list.

  • Analyze and optimize:

    • Monitor and track key email metrics (e.g., open rates, click-through rates, conversions).

    • Generate reports to measure email performance and identify areas for improvement.

    • Use data-driven insights to continuously optimize email strategies.

    • Share email performance results and data-driven insights with stakeholders.

  • Use marketing automation tools:

    • Use Pardot (our marketing automation platform) and other tools like Stensul to streamline email processes and improve efficiency.

    • Build and manage email templates, nurture flows, and landing pages.

    • Set up automated email workflows to nurture leads and drive conversions.


What experience you need:

  • Bachelor’s Degree in Marketing or Communications or equivalent experience

  • 2+ years experience in marketing automation or email marketing, preferably in a B2B environment

  • Any amount of experience writing and building customer facing emails

What would set you apart:

  • Strong knowledge of email best practices (A/B testing, deliverability)

  • Excellent communication and project management skills

  • Impeccable attention to detail

#LI-JD1

#LI-Hybrid

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Who is Equifax? 

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​ 

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best. 

Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Working at Equifax

We believe in a growth mindset. At Equifax, this includes providing our employees opportunities to perform at their best and learn new skills along the way to inspire and build fulfilling careers. Watch our video to learn more about how you can power your possible! 

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