Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.
As a key member of the Marketing team, you will play a pivotal role in the success of the Consumer line of business by aligning Marketing initiatives to LOB strategic priorities to drive tangible business results. You will lead the development of the annual Marketing plan, demand gen, product marketing, sales enablement, partnership and content marketing initiatives for both new and core products. This B2B Marketing role requires an experienced and highly collaborative marketer who has a proven track record of launching and scaling Google cloud products (data/scores/models/platforms).
What you’ll do
- Go-To-Market Strategy : Develop and execute a comprehensive go-to-market strategy that positions products as industry leading and drives demand for our online and direct sales channels. Demonstrated ability to build client journeys, define target personas, craft value propositions, perform competitive analysis, monitor and analyze data and deliver multi-channel marketing programs.
- Product Positioning and Messaging: Create compelling product positioning and messaging that resonates with our target audiences to accelerate the buying journey and differentiate our products in the market.
- Market Research : Conduct in-depth research to identify customer needs, market trends, and be the expert on our competition and their offerings across multiple verticals/industries.
- Cross-Functional Collaboration : Work closely with cross-functional teams, including product development, sales, marketing, finance, operations, IT to ensure alignment and successful execution of marketing programs.
- Sales Enablement: Understand Sales targets and equip our sales teams with the tools, training, and resources they need to achieve revenue targets.
- Demand Generation: Collaborate with the Marketing team (Comms, Content, Operations) to develop and execute demand generation campaigns, content creation (email, thought leadership, web, social, webinars) and manage industry events.
- Metrics and Analysis: Define and track key performance metrics to measure the success of product marketing initiatives and make data-driven decisions.
What experience you need
- Bachelor's degree in marketing, business, or a related field; MBA is a plus.
- Proven experience as a Marketing Lead, Senior Product Marketing Manager or Digital Marketing Manager across the entire product life cycle, preferably in a google cloud environment.
- Track record of successfully developing and executing go to market strategies bringing new products to market to achieve revenue targets.
- Have the ability to work independently, take ownership and accountability, are curious with a continuous improvement mindset.
- Strong analytical and problem-solving skills with the ability to gather and interpret market data and customer insights.
- Have knowledge of product marketing and the integration with product management, field sales, inside sales and delivery teams.
- Possess a strong understanding of B2B lead gen, content marketing, digital marketing across web, email, social and webinar channels, communications, event management and sales enablement.
- Exceptional project management and organizational skills.
What could set you apart
- B2B Marketing experience in the Financial Services (Insurance, Banking, Credit Card, Lending, Mortgage), Auto and/or fintech sectors.
- Track record of managing an NPI pipeline.
- Background or experience in Workfront, Stensul, Adobe analytics, Salesforce/Pardot.
- Understanding of Google Cloud and digital platforms.
We offer comprehensive compensation and healthcare packages, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!
Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Who is Equifax?
At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence.
We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.
Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
