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Salesforce Marketing Operations Analyst

  • Alpharetta / Atlanta
  • Operations
  • Full time
  • J00142302
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Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds,  and make a meaningful impact, we want to hear from you.

Equifax is seeking an experienced Salesforce Marketing Operations Analyst .  The Marketing Operations Analyst is responsible for orchestrating marketing processes across the enterprise, including definition of business needs, business process and business requirements.  The Marketing Operations Analyst is also responsible for identifying areas of transformation and standardization to enable enterprise processes via Salesforce and enable business value.  This role will assess inputs and outputs from the marketing process to enable seamless transition from marketing and sales teams as well as downstream processing.

The Marketing Operations Analyst will work cross-functionally with multiple levels of the organization to ensure timely and quality design of end-to-end solutions.  A successful candidate will be experienced and motivated, with a strong sense of urgency and solid understanding of the Salesforce and Pardot platforms and capabilities. This position follows a hybrid work environment and requires in-office presence.

What you’ll do

  • Collaborate with multiple levels of the sales, marketing, finance and operations organizations to understand current marketing business issues and pain points.  

  • Identify opportunities to leverage the Salesforce platform to address pain points and drive business value

  • Partner with business stakeholders to understand current marketing business processes, identify gaps between current processes and enterprise processes, define solutions to address gaps, document user stories and business requirements and associated business value

  • Support prioritization of user stories across multiple business processes and stakeholders

  • Design and implement business solutions to satisfy functional and non-functional requirements while ensuring quality, scalability and timely delivery

  • Create and maintain project deliverables to ensure business processes, use cases, business requirements, functional designs, test plans, etc. are thoroughly and consistently documented using standard templates and centralized repository

  • Assist in designing the data and solution architecture to support business processes

  • Collaborate with Process Owner/Architect, Admins and IT partners on complex technical solutions

  • Document acceptance criteria and testing requirements for positive, negative and regression testing for user stories.

  • Support Functional QA Leader to execute testing activities for use cases, including defect resolution (tracking, triage, resolve, re-test)

  • Provide content for end user training design, documentation and delivery efforts

  • Provide end user and production support

  • Embrace the Equifax single instance strategy for by supporting governance processes and designing business solutions within the governance model

  • Maintain an understanding of the Equifax platform and functional components, including functional data model, integration between components and impacts of process and functional designs with upstream and downstream processes

  • Stay current on functionality, best practices, releases, product roadmaps and 3rd party applications available via the AppExchange

  • Maintain basic admin certification and seek additional certifications as Equifax solutions mature 

What experience you need  

  • Bachelor's degree from an accredited college or university

  • Minimum of 2 years of experience within a marketing operations, business analyst, or customer support operations role

  • certification

  • Knowledge or prior experience working with Pardot

What could set you apart

  • Major in Business Management, Computer Science, MIS, or Industrial Engineering preferred

  • Marketo experience

  • Marketing automation experience (Demandbase, LinkedIn)

  • Deep understanding of enterprise Lead to Cash process flows

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.


Are you ready to power your possible?  Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!


Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Who is Equifax? 

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​ 

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best. 

Working at Equifax

We believe in a growth mindset. At Equifax, this includes providing our employees opportunities to perform at their best and learn new skills along the way to inspire and build fulfilling careers.

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