Equifax is a global leader of information solutions and services and Workforce Solutions is the fastest growing business unit. Insights is a mission driven business to keep our communities and workplaces safe through victim notifications and background screening services. This position reports directly to the Vice President of Strategy & Execution for Insights. The Director, Insights Product Marketing exhibits a deep understanding of the background screening landscape, with a persistent focus on understanding customers pain points to help lead product/solution go-to-market strategy for the reseller/affinity line of business.
Who is Insights, An Equifax Company?
At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, financial institutions, government agencies and consumers make critical decisions with greater confidence.
Insights is a division of Workforce Solutions, Equifax's largest and fastest-growing business unit. Insights delivers breakthrough data and analytics to reduce people-based risk, mitigate fraud and meet compliance mandates. As the nation’s most comprehensive and trusted source of risk and criminal justice intelligence, we offer timely, reliable insights through vertical partners on AI-driven, SaaS-based cloud architecture. We enable commercial enterprises and government agencies to build trust and safety while improving operational efficiencies.
To accomplish our goals we focus on nurturing our people for career advancement and learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference. We are looking for talented team players to join us as we deliver on our mission of using data and technology for good.
What you’ll do
Buyer Insights - Understand buyer personas and how they buy to inform marketing collateral, content and innovation
Messaging, Content and Naming - Develop product positioning, value propositions and messaging that resonate with the buying audience
Go-To-Market Strategies - Devise product/solution go-to-market strategies for how products/solutions will be expressed to the marketplace in order to inform product insights and planning
Sales Enablement - Enable sales team to better align Equifax solutions to customer pain points resulting in increased sales via appropriate knowledge transfer and content programs—increasing sales productivity
Pricing Strategy - Create robust pricing strategies that ensure value of our solutions is understood in the industry and value is captured through our pricing
What experience you need
Bachelor’s Degree in Marketing, Business, or related field
Minimum of 10 years of overall business related experience
Minimum of 5 years of experience with product marketing, pricing strategy, and/or sales creating value propositions, product strategies and pricing strategies
What could set you apart
Experience working in the background screening industry
We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Who is Equifax?
At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence.
We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.