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Marketing Automation & Reporting Specialist

4 people and high five

Marketing Automation & Reporting Specialist

As part of the Verification Services Marketing team, the Marketing Automation Specialist, will be responsible for building and tracking lead management campaigns within the marketing automation platform and will play a pivotal role in executing the managing key marketing operations activities. Working closely with product marketers, product managers, digital marketing, and cross-functional teams, this role will implement and report on impactful revenue generating campaigns through the MarTech stack. This key position reports into our Verification Services team and will join the company's largest and fastest growing business unit.

This role reports to the Director of Demand Generation and will be a hybrid workplace model offering the ultimate flexibility to work remotely as well as in our beautiful office in St. Louis, MI!

What You’ll Do:

  • Responsible for marketing program development and execution, including segmentation, testing, and deployment, and continually evaluating these areas for improvements.

  • Understand and evaluate campaign metrics and distribute campaign performance to the leadership team with actionable insights.

  • Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

  • Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, and segmentation.

What Experience You Need:

  • Bachelor's Degree or higher in Business or related field

  • 2+  years of experience with marketing operations, marketing automation, campaign operations and/or marketing analytics

  • 2+ years of experience with Pardot 

What Could Set You Apart:

  • 2+ years of experience with marketing automation and CRM platforms (Pardot, Hubspot, and Salesforce preferred)

  • Possess strong communication skills with the ability to adapt and communicate effectively across multiple business units.

  • Experience working for a large, matrixed company.

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Who is Equifax? 

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. ​​​​​​​ 

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best. 

Working at Equifax

We believe in a growth mindset. At Equifax, this includes providing our employees opportunities to perform at their best and learn new skills along the way to inspire and build fulfilling careers.

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